Maximizing Product Visibility and Brand Impact in Nicotine Retail
Objective
● Create customized, brand-centric countertop displays tailored for nicotine pouches brand "Zone" to showcase its diverse product flavors (e.g., Wintergreen, Dragonfruit, Citrus, Spearmint, Mint) in retail settings like convenience stores, tobacco shops, and specialty nicotine product outlets.
● Develop visually striking displays that emphasize product variety, brand identity, and functional design, aiming to capture shoppers’ attention, enhance product accessibility, and drive impulse purchases.
What We Did
● We use high-quality acrylic materials and designed brand-specific structures with segmented compartments and tiered layouts to showcase different nicotine pouch flavors and formats. Each display integrates the "Zone" logo, product imagery, and the brand’s signature “OWN YOUR ZONE” slogan, along with thematic color schemes that align with flavor profiles (e.g., vibrant tones for Dragonfruit, cool hues for Wintergreen) to reinforce brand recognition and aesthetic coherence.
● Optimized layout and product arrangement to ensure easy visibility and accessibility, allowing customers to identify and select flavors intuitively. These displays transform ordinary countertop spaces into engaging retail spots, attracting both regular nicotine pouch users and curious shoppers, and boosting product visibility far beyond standard retail shelving. They effectively highlight flavor diversity and product quality, encouraging longer customer interaction and increasing sales conversion rates for the brand.