Cosmetic Countertop Display Solutions

Maximizing Product Visibility and Brand Impact in Beauty Retail

Objective

● Create customized, brand-centric countertop displays tailored for various cosmetics brands (e.g., Bourjois, Posh Mellow, Paese, Chanel, L.A. Girl, Maybelline) to showcase diverse makeup products such as blushes, eyebrow pencils, eyeshadow palettes, lipsticks, and more in retail settings like beauty boutiques, department store counters, and specialty makeup shops.
● Develop visually striking displays that emphasize product features, brand identity, and color harmony, aiming to capture shoppers’ attention, enhance product appeal, and drive impulse purchases.

What We Did

● Designed brand-specific structures with segmented compartments to showcase different cosmetic categories—from blush palettes and eyebrow pencils to multi-shade eyeshadow kits and lip color collections. Each display integrates brand logos, product imagery, and thematic color schemes (e.g., pink tones for Bourjois, bold graphics for L.A. Girl) to reinforce brand recognition and aesthetic coherence.
● Optimized layout and product arrangement to ensure easy visibility and accessibility, allowing customers to explore shades and textures intuitively. These displays transform ordinary countertop spaces into engaging beauty destinations, attracting both makeup enthusiasts and casual shoppers, and boosting product visibility far beyond standard retail shelving. They effectively highlight product diversity and quality, encouraging longer customer interaction and increasing sales conversion rates for each brand.